根据你提供的数据,我们可以从以下几个核心维度进行分析:
头部效应:
top3_reach = 508 + 3642 + 376
total_sales = sum([data[i]['sales'] for i in range(1, 51)])
top3_sales_ratio = (top3_reach / total_sales) * 100
print(f"TOP3达人销售额占比:{top3_sales_ratio:.2f}%")
转化效率:
average_sales_per_show = total_sales / 50
print(f"平均每场直播销售额:{average_sales_per_show:.2f}")
# 假设我们已经计算了每场直播的平均销量(这里简化处理)
average_conversion_rate = sum([data[i]['sales'] / data[i]['followers'] for i in range(1, 51)]) / 50
print(f"平均每场直播转化率:{average_conversion_rate:.2f}%")
类目特征:
# 假设珠宝文玩类目的销售额和销量已知
jewelry_sales = 23500
total_jewelry_ratio = (jewelry_sales / total_sales) * 100
print(f"珠宝文玩类目在所有销售中的占比:{total_jewelry_ratio:.2f}%")
# 假设珠宝文玩类目的销量已知
jewelry_quantity = 567
total_jewelry_ratio_quantity = (jewelry_quantity / sum([data[i]['quantity'] for i in range(1, 51)])) * 100
print(f"珠宝文玩类目在所有销售中的销量占比:{total_jewelry_ratio_quantity:.2f}%")
账号类型:
# 假设官方旗舰店和普通达人已知
official_flag = [data[i]['sales'] for i in range(1, 51) if data[i]['account_type'] == 'official']
ordinary_reach = [data[i]['sales'] for i in range(1, 51) if data[i]['account_type'] != 'official']
avg_official_sales = sum(official_flag) / len(official_flag)
avg_ordinary_sales = sum(ordinary_reach) / len(ordinary_reach)
print(f"官方旗舰店平均销售额:{avg_official_sales:.2f}")
print(f"普通达人平均销售额:{avg_ordinary_sales:.2f}")
以上分析数据来源:互联岛